Holistic communication strategist with creative sensibility and leadership experience.
Contigo y los Tuyos is a proprietary Walgreens event to benefit local organizations. A full-day family event with a 5K & 10K as the main attraction, focused on educating & promoting a healthier lifestyle while also raising funds for selected non-profit organizations.
From creative conception, logistics, marketing strategy, community outreach, in-store execution to event operations, I have successfully led the production of the event for the last 4 editions. With a yearly attendance of 10,000 it has been an incredible opportunity to work hand in hand with Walgreens’s teams and to continue to raise the bar of what a community outreach program should be.