Holistic communication strategist with creative sensibility and leadership experience.
We were looking to give Bud Light more visibility on Instagram and entertain consumers who were at home because of the pandemic and glued to their social media platforms. In Honor of #BeerDay we created the Flip the Bud Challenge. A twist on the popular beer game loved by the target. The Goal: Most creative #FliptheBud wins a truckload of Bud Light beer. Fun was had, consumers were entertained and Bud Light was the king of the celebration.