Holistic communication strategist with creative sensibility and leadership experience.
After years of focusing on weight loss, Special K changed its strategic positioning to focus on empowering women through ingredients that nurture and provide them the energy to move and go places.
Alimentamos todo lo que eres transcreates to Fuel your drive.
The campaign focused on communicating the change in strategy via a robust digital media plan, nationwide trade activations, alliances with influencers, collaboration in a capsule collection with makers and a proprietary event.
As a result of the campaign we opened the purpose gap between target and brand, an already loved cereal brand generated true connections as it celebrated and empowered the everyday woman to be herself.