XM

As a Belgian duo that has gathered people around tables together for centuries, Stella Artois knew that fries were the perfect pairing to make every moment richer and more memorable.

That’s why, Stella Artois invited guests to add a little flavor to the simple things in life by upgrading classic fries to pommes frites through 3-week unique brand-owned dinning experience in Miami.

We showcased a range of tasty collaborations with Chey Roy Choi featuring notable local chef Eileen Andrade and tastemakers in music and style for guests to discover and celebrate, while sharing the beautiful fusions of flavor and culture, together, in The Life Artois.

We partnered with Social Studies to bring to life the Frites Artois Market - an elevated shopping experience; and with Resy to help promote the launch and invite consumers to take part in the kick-off event.

The 3-week pop-up was followed by a national Mobile tour that spanned 15 cities and 40+ events.