I was born and raised with the belief that the world is flat. Coming from a home with European and Caribbean parents, that philosophy has permeated into my professional life as well. I have always been game to taking on new adventures such as studying and working abroad in Spain or training and completing a marathon and endurance event.
My professional endeavors have always taken me to the world of connections, generating interactions, creating that special magic, to some known as engagement, between brands and consumers. In the last couple of years I have driven, as account director, the exciting connection between human points of contact and the digital realm.
My passion for generating relevant brand experiences goes hand in hand with the consumer’s need to stay connected. That’s why I envision experiential efforts with social and digital disciplines in mind, to complement and provide feedback (following, engagement, actions) to these areas. I believe the lines that separate these disciplines is blurring to become one, experiences that will resonate in both the online and offline world.
When I am not working on communication strategy you can find me running marathons, hiking, playing with my dog..
